Primary logo
Default. Use on paper, white and other light backgrounds.
Brand assets
SchoolBoard IQ logos, colors and fonts
Official files for press, partners and districts. Please use them as they are, and follow the short guidelines below.
Our name and tagline
Write it SchoolBoard IQ: "SchoolBoard" as one word with a capital B, and "IQ" in capitals. Never "Schoolboard IQ," "School Board IQ" or "SBIQ."
Tagline: Informed Boards. Stronger Schools. Descriptor: School board governance made clear.
Logo
The board mark shows five trustees seated together, the center one highlighted: a board and its leader working as one team. Use SVG for web and print, PNG for slides, documents and social.
Reversed logo
Use on evergreen or other dark backgrounds.
One-color logo, evergreen
One-ink printing, embroidery and stamps.
One-color logo, white
Over photos or on dark single-color backgrounds.
Board mark
Use the mark alone only where the full logo won't fit. Minimum size 24px.
Board mark
Small spaces: avatars, slide footers and stickers.
Board mark, reversed
Small spaces on evergreen or dark backgrounds.
Board mark, one color
One-ink printing at small sizes.
App icon
Social profile pictures, app icons and favicons.
Logo rules
- Clear space: keep empty space around the logo at least equal to the height of the mark.
- Minimum size: full logo 120px wide on screen (1.25 in in print).
- Don't stretch or squash, recolor outside the palette, add shadows, glows or gradients, place the primary logo on busy photos, or separate "IQ" from "SchoolBoard."
- You may use these files to refer to SchoolBoard IQ, for example in news coverage, partner listings and district materials. Don't modify them or use them in a way that suggests endorsement. Questions: hello@schoolboardiq.com.
Colors
Balance on any page: Paper 60%, Evergreen 25%, Sage 10%, Brick and Brass 5%.
Evergreen#173B35 · RGB 23, 59, 53Primary. Logo, headlines, dark bands, footers
Evergreen Deep#0F2925 · RGB 15, 41, 37Hover states, footers
Brick#A8452A · RGB 168, 69, 42Accent. "IQ", main buttons
Brass#D4A24C · RGB 212, 162, 76Accent on evergreen only
Sage#DCE6DF · RGB 220, 230, 223Soft bands, cards, highlights
Paper#F7F4EC · RGB 247, 244, 236Page background
Ink#1E2623 · RGB 30, 38, 35Body text
Muted#5B6661 · RGB 91, 102, 97Captions, secondary text
Line#E2DDD0 · RGB 226, 221, 208Borders, dividers
Fonts
Both typefaces are free. In Word, PowerPoint and Google Docs, use Georgia for headlines and Arial for text if the brand fonts aren't installed.
Source Serif 4
Semibold 600. Headlines, sentence case. Fallback: Georgia.
Public Sans
Regular 400 to Bold 700. Body, buttons, interface. Fallback: Arial.
Illustrations
Our "circle people" are drawn from the same shapes as the logo. Each comes with a background version and a transparent version.
Board meeting illustration
A school board seated together at the dais with a budget chart behind them. For hero images and overviews.
Board meeting illustration, transparent
Board meeting scene without a background, for layering on light colors.
Superintendent illustration
A superintendent working calmly at a desk. For superintendent content.
Superintendent illustration, transparent
Superintendent scene without a background. Reads best on evergreen.
Board member illustration
A board member reviewing a briefing on a tablet at home. For trustee content.
Board member illustration, transparent
Board member scene without a background, for layering on light colors.
Social
Social share image
Link previews on LinkedIn, Facebook, X and in messages.
Press and partner questions
Need a different format or size? Email hello@schoolboardiq.com.